NEW YORK, USA – This holiday season, Absolut Vodka is collaborating with Social Studies, the go-to resource in entertaining, to offer consumers a holiday kit inspired by the Absolut Espresso Martini that is designed to help any host elevate his or her holiday get-together.
In line with Etsy’s 2021 Holiday Trends, which revealed searches for place settings are up 72 percenr and tablescape decor are up 27 percent, the Social Studies x Absolut Espresso Martini kit is beautifully designed for anyone looking to re-embrace the role of host with ease and style. The limited-time rentable kit includes entertaining essentials such as a table runner, dinnerware, glassware, candles, votives, exclusive hosting tips & tricks and more.
“We are thrilled to partner with Absolut to help people unwind this holiday season with an espresso martini in hand,” said Jessica Latham, Social Studies co-founder and chief executive officer. “This collaboration is at the heart of our mission – making entertaining effortless by offering everything needed to set a beautiful holiday table with ease, along with hosting tricks and party essentials.”
Serving as not only the inspiration, but also centerpiece of the collaboration, the espresso martini is best crafted using Absolut as the vodka of choice for the contemporary classic that elevates any holiday occasion. Mixed with equal parts Absolut, Kahlúa and espresso, the cocktail is both a lively and versatile choice with the option to tailor the taste to each guest using festive garnishes.
“Whenever there’s a fashion trend, there’s a cocktail trend – and as we enjoy this ’90s resurgence, we’re sipping in style with Absolut Espresso Martinis this holiday season,” said Jane Danger, Pernod Ricard Mixologist. “With its rich, full-bodied and complex yet smooth taste, Absolut is the go-to vodka for espresso martinis as the bedrock for the cocktail’s decadent velvet and warming flavor profile. Plus, our new cocktail kit comes with seasonal garnishes like Cookies & Cream – talk about a nostalgic taste that brings joy!”
The Social Studies x Absolut Espresso Martini kit is available at Social-Studies.com beginning November 3 through January 5 and can be rented for gatherings starting at four guests for $68 per guest. In addition, hosts can pair their rentable entertaining kit with the Absolut Espresso Martini Cocktail Kit that includes everything one needs to mix up the cocktail that everyone is talking about.
The cocktail kit includes the power pairing of Absolut (750ml) and Kahlua (750ml) – another signature component, espresso, seasonal garnishes (Vanilla Hazelnut, Chili Coco, Pumpkin Spice, Cookies & Cream), cocktail stencil for garnishes, as well as a cocktail shaker, jigger and ornament. This perfect and giftable item can be purchased through ReserveBar.com for $179 + shipping and handling.
Absolut Espresso Martini enthusiasts will also have the chance to win the ultimate holiday hosting bundle to keep, featuring a Philips espresso machine, a bar cart and other must-haves for mixing the must-sip cocktail, now through January 3, 2022.