NEW YORK, USA – BuzzTallz, a line of premium, 375-ml premixed wine cocktails, has been named Product of the Year (POY) for 2020.
Formulated and distributed in Carrollton, Texas, BuzzTallz is the sister brand to the popular, ready-to-drink (RTD) cocktail, BuzzBallz. For years, BuzzBallz has been at the forefront of this budding, RTD cocktail movement. In 2018, BuzzTallz was formulated to serve consumers who enjoy the hand-crafted taste of an elevated wine cocktail without the time or money spent mixing ingredients.
BuzzTallz is proud to announce that, in its sophomore year of business, this dedication to bold, natural flavors has resulted in the company being awarded Product of the Year in the Spiked Beverage category by a panel of thousands of consumers.
POY is the largest consumer-voted award for product innovation in which winners are determined by the votes of 40,000 consumers in a national representative survey conducted by research partner Kantar, a global leader in consumer research.
“For POY, it’s always been about innovation; yesterday, today and tomorrow – that’s what we … are laser-focused on and champion,” said Mike Nolan, global chief executive officer of POY Management. “Coupled with that, our unique process of polling 40,000 independent voters means shoppers, retailers and manufacturers continue to genuinely trust the seal. 2020 sees new and exciting categories added that reflect the ever-changing face of innovation in the United States, delivering us another great set of winners.”
Designed to champion new products that make consumers’ lives easier, POY has operated for 12 years in the United States, and over 30 years globally, to act as a shortcut for shoppers in the marketplace. Each year, POY accepts entries from consumer goods that demonstrate innovation in their function, design, packaging or ingredients, and a category winner is selected through Kantar’s nationally representative study.
“We’re thrilled to have BuzzTallz selected as a 2020 Product of the Year Award winner for the Spiked Beverage Category,” said Tracy Frisbie, vice president of marketing at BuzzBallz/Southern Champion, LLC. “Backed by the votes of over 40,000 everyday consumers, we’re honored to have earned the distinctive Product of the Year logo that helps shoppers identify the best new products on the market, and to use the recognition in our marketing efforts.”