FedEx Corp. said on Monday, December 28, 2020 that it has finished its purchase of ShopRunner, which had been announced in the past. The logistics company said that ShopRunner’s functions complement and grow its eCommerce portfolio and are anticipated to “create increased value for brands, merchants and consumers,” according to an announcement.
“Bringing together our products, talent, teams and culture will catalyze the next exciting chapter of growth and performance,” ShopRunner chief executive officer Sam Yagan said in the announcement. “Combining forces with FedEx will open up possibilities for creating amazing online experiences and delivering new innovations for everyone we serve.”
ShopRunner, a FedEx services subsidiary, will run as a part of a new organization inside of FedEx Services called FedEx Dataworks. That organization will be geared toward using the power of the FedEx information ecosystem to reshape the online and tangible client experience.
The “complementary nature” of the pre-purchase services of ShopRunner brought together with the post-purchase intelligence of FedEx will let brands and retailers bring in and engage with shoppers at scale by offering “innovative” eCommerce experiences, per the announcement.
ShopRunner links over 100 brands and retailers to shoppers and provides a smooth shopping experience throughout the eCommerce journey. Members get perks such as complimentary returns, free two-day shipping, smooth checkout and member-exclusive promotions.
On December 2, FedEx announced a deal to buy ShopRunner. Yagan said in a press release at the time, “The unparalleled reach and assets of FedEx will accelerate our existing capabilities and align with our goal of creating new products and services that advance a more open, collaborative eCommerce ecosystem.”
FedEx reported on December 18 as part of its Q2 fiscal 2021 earrings that increased volumes in international priority and US domestic residential package offerings, along with pricing initiatives across all transportation segments, powered heightened operating results.
The firm indicated that those factors were partially offset by costs to assist with strong demand and to grow services, “variable compensation expense” and expenses connected to the pandemic.