TORONTO, Canada – Gardein, a brand of Conagra Brands, Inc. (NYSE: CAG), is kicking off summer with the launch of its new Suprême™ Plant-Based Burger across Canada—and it’s about flipping time.
Gardein’s new juicy burger has 20 g of plant-based protein and exceptional taste, making Gardein® Suprême™ Plant-Based Burger a great choice for BBQ season. It looks, cooks, smells and satisfies just like real meat.
As Canada’s #1 frozen meat alternative brand, Gardein is known for its variety of delicious, plant-based products, with popular alternatives for chicken, beef, pork and fish. Some of the best things in life are worth waiting for—and Gardein Suprême Plant-Based Burger is no exception.
“As a leader in the plant-based category in Canada, it’s essential that we provide consumers with a delicious burger as part of our product lineup,” said Ian Roberts, vice president and general manager at Conagra Brands Canada. “Burgers are the point of entry for many consumers into the meat alternative category, so creating a quality product that delivers on taste, texture and that burger-like experience was crucial for us to get right—we can’t wait for Canadians to finally try it this summer.”
Last year, Gardein launched its “Cheat on Meat” campaign, encouraging Canadians to substitute the brand’s variety of plant-based products instead of meat in their favourite recipes at least once a week. Gardein Suprême Plant-Based Burger is a great ‘cheat’ for the summer—and a delicious addition to any BBQ menu for flexitarians, vegetarians and vegans alike.
Gardein® Suprême Plant-Based Burger will be rolling out in the frozen section at grocery stores nationwide starting in May at Metro, Loblaws, Food Basics and Save-On-Foods, and in June at Sobeys, FreshCo, Safeway, Foodland, Walmart, Giant Tiger and Thrifty’s.