ITC – NBSSI launches business support organisation directory for women entrepreneurs in Ghana

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By ITC News

ACCRA, Ghana – A directory of Business Support Organizations (BSOs) for women-owned businesses in Ghana has been launched by the International Trade Centre (ITC) and Ghana’s National Board for Small Scale Industries (NBSSI).

The BSO Directory will help remove the obstacle of accessing business support and help entrepreneurs to establish contacts.

‘The BSO Directory is a welcome news,’ said Kosi Yankey-Ayeh, executive director of NBSSI. ‘The Directory will provide a one-stop-shop for women entrepreneurs to access information on support programmes and initiatives geared towards women in business. This is aimed at sustaining and growing their business.’

‘Information is perhaps the most critical element necessary for businesses to survive,’ said Awura Abena Agyemang, chief executive officer of Wear Ghana Ltd. ‘As an entrepreneur working to grow my start-up into a global brand, a BSO Directory would be a priceless asset. It would significantly reduce the resources that are often wasted in my bid to find access to information.’

In addition to being a one-stop catalogue to access key profiles and relevant BSO contact information, the BSO Directory will provide updates on training opportunities and services, information on membership application processes, and an access hub containing data and pointers to ongoing women-focused initiatives.

Engagements with BSOs are a vital channel through which the SheTrades Commonwealth Project aims to develop a more gender-inclusive business ecosystem in Ghana.

Launched in 2018 and funded by the UK Foreign, Commonwealth, and Development Office, the Project has delivered online training, workshops and coaching for Ghanaian BSOs to promote more inclusive service portfolios for women-owned businesses.

The BSO Directory hosted and anchored by NBSSI, is a timely response by BSOs to help clients deal with the impact of the COVID-19 pandemic. It includes a dedicated COVID-19 section that offers trusted information on various institutional initiatives and services open to women-owned businesses.

For instance, it highlights the range of support services provided by NBSSI to help MSMEs address their problems. The support services range from financial to non-financial services such as access to finance, technical and management training, and digitalization of MSMEs, among others.

‘As we support entrepreneurs to advance to greater heights, this platform will be another positive addition to opportunities for their products,’ Kosi Yankey-Ayeh said.

‘It will connect women-owned and women-led businesses to a wider customer base. One advantage the BSO Directory provides is the visibility it gives to businesses. The prospects are unimaginable and what this can do for women-owned businesses is unthinkable,’ she added.

ITC’s SheTrades Commonwealth Project was awarded a one-year extension with additional funding of £3.5 million in December 2019.

In the coming months, the Project will continue delivering capacity-building activities to BSOs and their staff to promote more inclusive business support services for women entrepreneurs.

From November 23-27, 2020, the Project organised the Sharing for Success: a Virtual Gathering for Business Support Organizations, which gathered BSOs across the Commonwealth to share best practices on how their organizations and members can adapt to and manage the impacts of the COVID-19 pandemic.

The SheTrades Commonwealth Project earlier launched BSO Directories in Bangladesh, in partnership with SME Foundation, and in Nigeria, in partnership with the Nigerian Export Promotion Council. A BSO Directory is expected to be launched in Kenya in early 2021.

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