FLORIDA, USA – BurgerFi International Inc., one of the nation’s fastest-growing premium fast-casual concepts and QSR’s 2020 Breakout Brand of the Year, known for its hand-crafted better burgers, has named food entrepreneur and cultural icon, Martha Stewart to its board of directors as chair of the product and innovation committee.
Stewart brings a lifetime of experience in successfully launching countless brands, culinary products and recipes. Stewart is the founder of the first-ever multi-channel lifestyle company, Martha Stewart Living Omnimedia, an entrepreneur, bestselling author of 98 to-date lifestyle and recipe books, and an Emmy award-winning (18 Emmys to date) and James Beard award-winning television show host.
“BurgerFi is honored to welcome Martha Stewart to our board of directors. Highly regarded as the ‘original influencer,’ her lifetime of successful achievements and knowledge of marketing, product innovation and food expertise are second to none. As a pioneer in the world of culinary consumerism, Martha stands out as a leader and has the unique ability to connect with an audience. We look forward to her contributions and creative ideas that will enhance the BurgerFi business and brand,” said Ophir Sternberg, executive chairman of BurgerFi.
Stewart reaches more than 100 million devoted fans on a monthly basis, holds a 96 percent brand awareness among women in the US and 70 percent of US millennials say they have tried a Martha Stewart recipe – her reach is endless and America’s appetite for her is still insatiable year after year.
“BurgerFi’s chef-driven concept attracted me to the brand. From their hand-crafted menu items and their commitment to the NAE program – No Antibiotics Ever, BurgerFi’s mission to redefine the way the world eats burgers is powerful and showcases their efforts to excel with their products and innovation. I am looking forward to being a part of the BurgerFi family and watching the brand amass its true potential,” said Martha Stewart, newly appointed BurgerFi board chair of the product and innovation committee. “The BurgerFi VegeFi burger is made with 15 of the freshest vegetables and ingredients and made right in their newly expanded commissary in Palm Beach. It’s as if the vegetables were picked right from my own garden.”
BurgerFi uses 100 percent American angus beef with no steroids, antibiotics, growth hormones, chemicals or additives. BurgerFi’s menu also includes high-quality wagyu beef, antibiotic and cage-free chicken offerings, fresh, hand-cut sides and custard shakes and concretes.
“BurgerFi is a powerful better burger concept and when you combine forces with a powerhouse like Martha Stewart, who can infuse her talent, experience and knowledge with a passion and excitement for the brand, it’s a recipe for even greater success,” said Julio Ramirez, chief executive officer of BurgerFi. “It’s a great honor to welcome Martha Stewart to the BurgerFi board of directors. With chef-inspired products, Martha’s appointment to the board seemed natural given her cornucopia of achievements. Her contributions as chair of the product and innovation committee collaborating with our very own chef Paul Griffin will undoubtedly boost the brand and create strong value for the company.”
Since founding her company, Stewart has been named one of the “50 Most Powerful Women” by Fortune magazine five times. She was included among the 100 Greatest Living Business Minds in the 2018 Forbes Magazine Centennial issue and Adweek magazine named her their “Media Visionary” of the year in their annual Publishing Hot List in 2017. She was also included among the 100 most influential men and women of the year in the 2005 TIME magazine’s annual “TIME 100” list and was also named one of “America’s 25 Most Influential People” by TIME magazine in 1996. She has won numerous James Beard Foundation Awards for the Best National Cooking Segments.
Stewart joins BurgerFi’s board of directors whose robust leadership includes notables such as Steven Berrard, co-founder of AutoNation and executive chairman Ophir Sternberg, chief executive officer of Lionheart Capital. Stewart also currently sits on the board of publicly traded companies, AppHarvest and Sequential Brands Group.
