CHRISTIANSTED, USVI – In June of 2021, the Virgin Islands Economic Development Authority (VIEDA) sought proposals from highly qualified consultants for a Global Marketing Campaign Consultant, RFP No. 2021-003-USVIEDA.
The goal of this initiative is to develop a global marketing strategy for the US Virgin Islands to recruit businesses across the eight targeted industries identified in Vision 2040’s target competitive industry analysis.
On August 6, 2021 an evaluation committee of internal and external members thoroughly reviewed and scored the proposals. The top two bidders continued on to an interview process on August 16, 2021 by the evaluation committee.
On August 26, the VIEDA board of directors gave approval to begin negotiations of a contract with the selected bidder, OCO Global, a specialist trade & investment advisory firm with headquartered out of United Kingdom and offices in New York, France, Germany, and Asia.
VIEDA’s chief executive officer, Wayne Biggs, Jr. said: “Developing a global marketing strategy is a key component to attracting diversified investment into the Territory and strengthening our economy, the targeted industries and a new direction for the USVI. This Global Marketing Campaign aims to develop a new business marketing brand to diversify the economy and attract foreign direct investment.”
Upon successful execution of a contract between VIEDA and OCO Global, work will commence on the Global Marketing Campaign.
The full RFP can be viewed here. Vision 2040: Our Community. Our Economy. Our Future – A Vision of Prosperity for All. The full USVI 20-year economic development plan can be accessed at www.usvi2040.com/theplan