WOVEN Joins the SD Mayer Family of Companies


Addition of Human Resources Advisory Firm Furthers SDM Client Reach and Impact

SAN FRANCISCO–(BUSINESS WIRE)–SD Mayer & Associates LLP (SDM), one of the Bay Area’s fastest growing full-service accounting, business advisory and wealth management companies, continues to expand its services with the addition of WOVEN, a human resources advisory firm providing HR strategy and operations to small-and-medium sized businesses.

Founded in San Francisco in 2017, WOVEN is led by Carmela Krantz, who brings more than 30 years of HR leadership experience to the SDM team. “WOVEN takes a hands-on approach to human resources, helping our clients see and use HR as a strategic advantage and differentiator,” explains Krantz. “Our work has always been about supporting growing businesses to help them understand how their HR practices meet their needs today and guide them to where they want to go to make them an employer of choice. SDM shares our commitment to collaboration and customization. We’re excited to bring our approach to HR strategy, operations, and the employee experience to the SD Mayer family of companies.”

WOVEN serves clients across all sectors, including technology, venture capital, consumer products, professional services, and non-profit. “Carmela and her group have built one of the Bay Area’s leading HR consultancies, providing business owners and CEOs with high-quality HR solutions to help them meet their business objectives, while focusing on the employee experience,” notes SDM Founder and Managing Partner Stephen D. Mayer. “WOVEN brings extensive experience as former internal HR leaders and advisors to extend SDM’s mission to help businesses and their employees achieve long-term professional and personal success.”

Marking its 10th anniversary in 2023, SDM has grown organically in its first decade through strategic investments and acquisitions. WOVEN will remain an independent entity within the SDM business portfolio, which also includes SDM Advisors, the firm’s wealth management arm providing financial planning, investment and retirement services. For more information, please visit the SD Mayer website.

About SD Mayer & Associates LLP

SD Mayer & Associates LLP is a full-service, community-minded accounting, business advisory and wealth management firm marking its tenth anniversary in 2023. SD Mayer has the expertise to help clients in a variety of industries, including creative services, financial and professional services, leisure and hospitality, manufacturing and distribution, nonprofits, real estate and construction, retail, technology and public companies.

SDM is based in San Francisco, with offices in San Mateo, San Leandro and Menlo Park, along with consultants located in key locations throughout the country. The firm also taps into its global resources through its membership with BDO Alliance, the fifth largest association of accountants, consultants and professional services firms in the U.S. The firm has consistently been named a “Best Places to Work” and is listed as a “Fastest Growing Private Company” and “Best Accounting Firm to Work For” by Accounting Today. It was named a “Top 500 Firm 2022” and a “Fastest Growing Firm 2022” by Inside Public Accounting.


Greg Barber

(415) 691-4616