ST JOHN’S, Antigua – Antigua and Barbuda has joined the Airbnb “Live and Work Anywhere” campaign to promote the destination to the growing number of digital nomads worldwide.
Colin C. James, chief executive officer of the Antigua and Barbuda Tourism Authority said: “Remote working is part of our new norm, and we are delighted that this Airbnb Campaign will allow those consumers seeking to capitalise on the freedom to work from anywhere in the world, to easily source information on the range of accommodation throughout Antigua and Barbuda to meet their needs.”
As flexibility becomes a permanent part of so many company cultures, Airbnb wants to make it easier for workers to take advantage of their newly enshrined flexibility. With more than 6 million listings worldwide, the platform launched last Thursday its “Live and Work Anywhere” program, an ongoing initiative to continue working with governments and DMOs to create a one-stop-shop for remote workers, and encourage them to try new locations to work, while helping to revive tourism and provide economic support to communities after years of travel restrictions.
For the Caribbean region, Airbnb found that:
- The share of nights booked for long term stays in Q1 2022 almost doubled compared to the same period in 2019.
- In Q1 2019, almost 6 percent of all bookings were for long term stays, while in Q1 2022 this percentage reached almost 10 percent.
- The number of nights booked for long term stays tripled in Q1’22 compared to Q1’19.
Continuing the effort to partner with governments and tourism agencies to promote responsible travel and local economic growth, Airbnb in partnership with the Caribbean Tourism Organization (CTO) will promote CTO member countries with digital nomad programs across Airbnb’s vast global community.
This campaign will promote Antigua and Barbuda through a landing page that provides details about the digital nomad program, and also highlights the best Airbnb options to stay in and work from in Antigua and Barbuda.
Airbnb policy manager for Central America and the Caribbean Carlos Muñoz, said:
“Airbnb is proud to partner again with the CTO in order to keep promoting different destinations in the Caribbean so people can work and travel within. This campaign is a new joint effort that will continue to help with the promotion of the wonderful region”.