ST JOHNS, Antigua – The Antigua and Barbuda Tourism Authority is staking its claim on owning the travel space with the launch of their new ‘Your Space in the Sun’ campaign Tuesday, June 23, 2020. The new campaign positions Antigua and Barbuda as the perfect location for travel in the new normal created in the wake of the COVID-19 pandemic.
The ‘Your Space in the Sun’ campaign is designed to specifically speak to the new desires and needs of travelers and gives people something to dream about when they are ready to book their first holiday. The concept speaks to people’s newfound desire of space and freedom to move and explore after many have been trapped indoors, with little space to themselves, with restricted access to the outside world. The campaign shows Antigua and Barbuda has the perfect antidote of space. The campaign invites people to broaden their horizons and enjoy all the space they need: space to move, space to think, space to be you.
“All indications are that travelers’ expectations have fundamentally changed, and destinations must adapt and address these concerns in order to attract business now that travel is resuming and consumer confidence is being restored,” stated Charles “Max” Fernandez, minister of tourism and Investment. “One of the most profound differences centers on physical distancing. The concept of personal space has been amplified, and the aversion to mass gatherings and crowded spaces is likely to remain for the foreseeable future.”
The new campaign acknowledges and owns this reality and presents Antigua and Barbuda as the destination where space – in all its forms and every context – is essentially what is on offer.
“After months of confinement, travelers seeking a well-deserved respite will find no better place than Antigua and Barbuda,” stated Colin James, chief executive officer of the Antigua and Barbuda Tourism Authority. “With 365 beaches, an expanse of blue sea, secluded harbours, boutique properties, private villas and one-of-a-kind attractions, Antigua and Barbuda is the perfect place to escape, broaden your horizons and enjoy all the space you need. Highlighting our bountiful space, will inspire people to confidently and safely explore the wonder and beauty of our destination”
The campaign will utilize a blend of professional as well as user-generated content, featuring a series of iconic locations with an open invitation to find “Your Space in the Sun” in Antigua and Barbuda. Each execution will highlight an experience which reflects one of the destination’s pillars – romance, wellness, heritage and yachting – inspiring travelers to see themselves in Antigua and Barbuda.
‘Your Space in the Sun’ Inspires Travelers to Discover All the Space They Need – launched June 23, 2020, and will continue to roll-out over the coming months on a variety of platforms.