LONDON, England – The results are in and it is official – Brits are ready to ditch the cold UK weather, and swap their home office for a warm sunny beach.
According to a nationwide survey conducted in the UK by the Antigua and Barbuda Tourism Authority, 84 percent of working Brits would love to replace their Zoom background with a genuine backdrop of the ocean. The Antigua and Barbuda Tourism Authority has heard this message loud and clear and is taking action with the launch of its brand-new campaign: Business on the Beach.
The tourism authority is calling all Brits to swap the morning commute or home office and head to Antigua and Barbuda for the twin-island’s 365 palm-fringed beaches, incredible adventure activities and delicious local cuisine.
Seventy percent of the UK continues to feel the effects of the COVID-19 pandemic on their mental health, and with 74 percent saying that sunshine is good for the soul, Antigua and Barbuda’s island-life mentality is sure to reset, refresh and reboot the minds of working professionals.
Cherrie Osborne, director of tourism UK & Europe for the Antigua and Barbuda Tourism Authority, has said: “Sunnier climes have long proven to boost overall mental well-being, so it comes as no surprise that Brits are eager to swap the confines of their home office for the alluring open spaces of Antigua and Barbuda. The launch of the Business on the Beach campaign is very timely, showcasing the opportunity to work from the destination as a remote working alternative”.
With 93 percent of Brits agreeing that businesses are now more likely than ever before to allow employees to work from home, Antigua and Barbuda’s new campaign is making it easy for Brits to do their business on the beach. Whether from an exclusive-use property or one of the country’s spectacular all-inclusive resorts, British remote workers are guaranteed strong WIFI and an idyllic surrounding to boost inspiration and motivation.
Colin C. James, chief executive officer of the Antigua and Barbuda Tourism Authority said: “Antigua and Barbuda offers sun, sea, sand and space. The destination is safe and provides the ideal backdrop for the ultimate remote working experience. A swim between meetings, a spectacular Zoom backdrop, and finishing each working day with freshly caught fish and local produce– working remotely in Antigua and Barbuda might just be the perfect remedy following a tumultuous 2020”.
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