NEW YORK, USA – Campari®, the iconic Italian red aperitivo, is proud to announce its first year as an official partner of the world-renowned Festival de Cannes, and its presence at this year’s 75th edition of the iconic event, running from May 17 – 28.
Campari will bring great stories to life across a series of immersive events throughout the year, beginning with Festival de Cannes. The partnership will be a continuation of Campari’s existing legacy in the world of cinema and its never-ending pursuit to unlock the creativity, individuality and Red Passion of others.
Throughout the Festival, Campari will offer an immersive lounge space that brings people into the world of Campari. The Campari Lounge, housed inside the prestigious Palais des Festivals, will act as a central point throughout the Festival, hosting a series of events. It will also offer the perfect venue to discover and taste Campari, the unforgettable ingredient sitting at the heart of some of the world’s most famous and best-selling cocktails, such as the iconic Negroni, which recently ranked as the No. 1 best-selling international classic cocktail in Drinks International‘s 2022 report. The unique nature of Campari’s vibrant red color and its multi-layered, inimitable taste stimulate the senses through a captivating and timeless cocktail-tasting experience.
Guests of the lounge will enjoy cocktails masterfully prepared and served by the distinguished bartenders of the Camparino in Galleria – the legendary bar opened by Davide Campari in Milan’s Galleria Vittorio Emanuele II in 1915, which today proudly holds the position of #27 in the World’s 50 Best Bars list.
Over the course of the Festival itself, Campari will host an array of exclusive events to inspire attendees in the pursuit of their own stories, culminating with a special, private evening for Campari guests on May 21 in the heart of La Croisette.
Since its creation, Campari itself has pushed the boundaries of cinema to go beyond the norm. The brand’s relationship with cinema started in the 1920s as a platform to express its Red Passion and creativity in an intriguing and mysterious way, starting with unique collaborations with artists as well as a notable partnership with Federico Fellini on a TV advertisement in 1984. This rich history has continued in recent times with Campari Red Diaries, a series of short films with iconic acting and directing legends such as Paolo Sorrentino, Clive Owen, Zoe Saldana, Ana De Armas and many others, with the legacy set to continue this year.
In addition to Red Diaries, Campari has demonstrated the brand’s dedication to championing cinema and Red Passion among industry creatives in recent years with partnerships at top film festivals and award shows. Campari has celebrated film industry pioneers through its exclusive spirits partnership for the 57th, 58th and 59th New York Film Festivals; sponsorship at the 21st, 22nd, 23rd and 24th Costume Designers Guild Awards; and sponsorship at the 28th Screen Actors Guild Awards®.
Campari Group’s head of global marketing, Julka Villa, comments: “Campari believes great stories are a timeless showcase of creativity and passion, coming together in a journey that goes beyond the expected. We are incredibly excited to take this journey with the Festival de Cannes, an iconic partner, in celebration of great storytelling. Given our heritage and long-standing appreciation for cinema, having a presence at Festival de Cannes is an exciting next step for us to continue our legacy in the world of film, and we look forward to welcoming our guests at the Campari Lounge beginning May 17.”
Whether you’ll be enjoying Campari at Festival de Cannes later this month or while watching a film from the comfort of your home, please remember to do so responsibly.