TORONTO, Canada – On Wednesday, July 29, 2020, the tourism and cannabis industries will come together for the second year in a new format online, introducing the 1st Virtual New Heights Canna-Tourism Summit. In partnership with the Tourism Industry Association of Ontario (TIAO), the one-day, ground-breaking virtual event will allow attendees to meet key players, tourism companies, cannabis companies, and potential partners to learn about how to build and market a cannabis tourism product.
“The tourism industry has been hard hit and has a long way to go to recover. And the cannabis industry is new and evolving and still faces many challenges. Now more than ever we need to work together to rebuild – creativity and partnerships are key in that process,” said Jennifer Mason, New Heights founder and president, JLM Strategic Marketing. “Given virtual is how business is being done right now, we are transitioning to this space. We are confident that we will provide delegates and partners many of the same elements expected at a live business conference including; thought-leadership, exhibitor tradeshow and networking.”
Attendees will be inspired by world-class canna-tourism success stories, big ideas, resources and tools for developing their own cannabis tourism product along with critical information about marketing, public relations, legal and compliance. Prominent speakers include Beth Potter, president and chief executive officer, Tourism Industry Association of Ontario (TIAO), Brian Applegarth, founder & executive director, California Cannabis Tourism Association, Wendy Forwell, chief executive officer, Cannabis Hotels, Karen Mariano, director of tourism, On the Ridge and Steven Fry, Sessions Cannabis, among other thought-leaders.
Participants will gain insights into development around hotel experiences, tours, culinary experiences, new products, health and wellness tourism, consumption lounges and more.
The day promises to be an energizing learning environment with live online keynote speaking engagements, interactive panel sessions, meaningful online facetime networking, demonstrations, and real-time question and answer periods.