ST JOHNS, Antigua – The Antigua and Barbuda Tourism Authority partnered with one of Antigua and Barbuda’s leading artists for a night of creativity and passion to inspire agents across the globe. With travel restrictions still in place, last week the Tourism Authority virtually connected with 35 industry professionals in Canada through the inspiring medium of art to bring agents and travel media a flash of colour from the vibrant twin-island nation.
Glenroy Aaron, one of the country’s most loved artists, utilised the breath-taking backdrop of COCOS Hotel for his creative vision and took agents and media through a journey of performative art and creativity. Maximising the recently launched Space Travel campaign and capturing the island of Antigua with creative flair, Glenroy demonstrated the space for creativity, inspiration and passion that can be found through the idyllic Caribbean island.
With Antigua and Barbuda’s 365 beaches and amazing rainforests in mind, the Space Travel concept speaks to people’s newfound desire of space and freedom to move and explore after months of being trapped indoors and restricted access to the outside world. The campaign shows Antigua and Barbuda has the perfect antidote to the months of lockdown and invites people to broaden their horizons and enjoy all the space they need. With the new mindset of the post COVID-19 traveller in mind, the campaign showcases the island as a hub of creativity and inspiration to reset and rejuvenate the minds of travellers.
“Following months of lockdown and restricted travel, we want to inspire travellers to pick a holiday destination that offers space for creativity, innovation and passion,” stated Colin James, chief executive officer of the Antigua and Barbuda Tourism Authority. “We launched this campaign with the view to reach people from a variety of platforms and to utilise the bounty of talent and creativity that can be found here on this island, whether that’s through the medium of art, cooking or showcasing our culture and adventures. Highlighting our bountiful space and all the amazing things you can do in it, will hopefully inspire people to confidently and safely explore the wonder and beauty of our destination”.
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